Current Top Search Result
Our philosophy for creating great content that ranks well is to learn from what is already ranking. In this case we look at the current top search results to gain an understanding into what people performing a search are actually looking for.
The idea is not to try to fool search engines, but to learn about the intent of the person performing the search. For example, if someone is searching for “bear market investing” they may wish to learn what it is, how to invest in a bear (down) market, or even to find companies that can do it for them.
Looking at the current search results we can get an idea of what people are looking for. From there we can improve upon it.