Whether writing an article or blog post, or creating a video, the tone of the piece is important. Again, Google comes to the rescue. As you research top ranking results keep an eye on the tone. Here are examples of tone:

  • Formal
  • Informal
  • Business-like
  • Casual
  • Humorous
  • Intimate
  • Arrogant
  • Sentimental
  • … etc.

The point is to describe what tone is already being returned in search results. Does it make sense? Can you do better?

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