Similar Search Terms
Google is a treasure trove of content management information. At the bottom of most searches are “Similar Search Terms”. For the term “bear market investing” they may look like this:
These related searches tell you what other search phrases people often use related to the original query. It’s often a good idea to use these to better understand the intent of people, and based on your knowledge of their intent build better content.
Another technique that can help is to use some of the terms in Related Searches as sub-headings in your written content if it makes sense. By doing this you’re signaling to search engines that the content answers multiple queries and it can help your content rank better.